Updated 15 October 2026
Privacy & cookies
This notice explains how ANIMARUM uses information and browser storage on animarum.se. You can use this website without accepting analytics.
Your analytics choice
Accept or reject optional analytics below. We remember either choice for 180 days in this browser. You can withdraw consent here or through Cookie settings in the footer. Withdrawal stops future collection and removes the Google Analytics cookies this website can access; it does not automatically erase information already received by Google.
Analytics is off. You have not made a choice yet.
Who is responsible?
ANIMARUM AB (org. no. 559490-0994), Kocksgatan 37, 116 24 Stockholm, Sweden, is responsible for the use of personal information described in this notice. Contact hi@animarum.se with privacy questions or requests about your information.
Optional website analytics
Only after you accept, we load Google Analytics to measure visits and understand which pages are useful. Depending on the analytics settings, information can include pages visited, referral sources, interactions, approximate location, browser and device details, and cookie identifiers. Your browser also sends connection information to Google. We rely on your consent for this optional analytics. Our website does not grant advertising consent and disables Google signals and advertising personalization in its analytics configuration.
Google and international processing
Google provides the analytics service and receives the information collected after you accept. Google may process information outside the EU/EEA, including in the United States. Transfers to Google LLC in the United States rely on the EU–US Data Privacy Framework, under which Google is certified, and on the EU standard contractual clauses. Google describes its processing in the linked privacy and data-protection information below.
How long information is kept
The consent choice is valid for 180 days; expired choices are removed on a subsequent visit and analytics stays off until a new acceptance. We configure analytics cookies to expire after 180 days without extending their lifetime on each visit. Browser settings or withdrawal may remove them sooner. Information already sent to Google is kept in our Analytics property for 2 months for event data and 14 months for user-level data, after which it is deleted automatically. These periods are separate from cookie lifetimes. Contact us to request earlier deletion.
Language preferences
When you explicitly choose a language, we remember it in this browser to provide your requested language preference. It is not used for tracking.
Contacting us and following links
If you contact us by email or phone, we use the information you provide to respond to your request. Depending on the request, this is necessary to take steps towards a contract or for our legitimate interest in handling enquiries. We keep correspondence as needed to handle the enquiry and meet applicable obligations. Links to other websites, including our blog and social profiles, open services with their own privacy practices. This analytics choice applies to animarum.se.
Your rights
Depending on the circumstances, you can request access, correction, deletion, restriction, portability, or object to processing of your personal information. Where processing is based on consent, you can withdraw it at any time without affecting the lawfulness of processing before withdrawal. Contact us to exercise your rights. You can also complain to the Swedish Authority for Privacy Protection (IMY).
Browser storage used by this website
Analytics cookies are first-party cookies stored for this website; their information is sent to Google when analytics is enabled. Local storage entries stay in your browser and are not analytics cookies.
| Name | Purpose | Duration |
|---|---|---|
| animarum.consent | Local storage: your analytics choice, date and notice version. Used to honor acceptance and rejection. | Valid for 180 days; removed when an expired choice is next read. |
| animarum.lang | Local storage: the language you explicitly selected. | Until you clear browser storage. |
| _ga | Optional Google Analytics cookie: distinguishes browsers for visit statistics. | Up to 180 days. |
| _ga_KF859LG5R3 | Optional Google Analytics cookie: maintains session information for this website’s analytics property. | Up to 180 days. |